For its 120th anniversary year, Harley-Davidson wanted all of their new bikes to be shared in a way that highlights the heritage of the company and gives a glimpse of where it’s going. We created content in different waves, teasing the new bikes all the way up to the release in January during their annual keynote presentation. The heritage video is an amazing tribute to the brand and a testament to the passion that is put into each bike they have designed. I feel very lucky I was able to be part of this project.