Overview
After a full brand refresh, Diners Club International needed its new visual identity implemented across its digital ecosystem. We designed a scalable system of UI components and patterns that could be reused by franchise partners globally.
The experience was built to support two primary audiences: prospective customers seeking information about Diners Club cards, and existing cardmembers who needed quick access to airport lounges and travel benefits while on the go. With the previous site lacking responsiveness, mobile-first optimization was essential. Our solution focused on a modular, responsive design system that could scale across markets and page types.
The Result
After launch, the site became the global standard for all Diners Club franchise partners, who quickly adopted the shared template and component system. This shift replaced a previously fragmented digital presence—where customers encountered inconsistent branding, navigation, and messaging across regions—with a single, cohesive experience.
For customers, the impact was immediate: regardless of where or how they interacted with Diners Club, the brand now felt familiar, intuitive, and easy to understand. Whether researching card offerings, locating airport lounges, or accessing cardmember benefits, users could seamlessly navigate Diners Club’s ecosystem with confidence and clarity. The result was a unified global brand experience that reduced friction, improved usability, and made engaging with Diners Club simpler across every touchpoint.
