Diners Club International, the world’s first credit card company, operates under a global franchise model. We were tasked with re-aligning all the different franchise partners under one global brand look and feel. We did so with the “Together Belong” campaign, an idea surrounding people being together and getting the most of every day life, either at home or far away. Examples shown are the design system with media examples, and the website overhaul that was used as a template for all franchise partners.